How to Write with More Coherence

What is coherence?

Coherence

Coherence is unity in a written text that derives from the links among its ideas and the logical organization and development of its theme. Coherence can be thought of as how meanings and sequences of ideas relate to each other. The reason coherence is important is so that your readers can easily understand your main points.

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Book Ad, Brochure, Flyer, or Other Promo Piece

Okay, you’ve written your book, you’ve had it edited and proofread (or are most of the way through the process), and now you’d like to tell the world about it. This can be done in person (e.g., speaking, book signings, or other in-person events) or in print (e.g., advertising, brochure, flyer, or other print media).

Ad,Bochure,Flyer

Here are some guidelines for creating an effective print piece to get the word out about your book.

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Marketing is not Selling

The functions of Marketing and Selling are very different. If you ask a number of people to define each term separately, you may find that you get as many explanations as people you ask — maybe more. For example: Marketing is part of Selling, Selling is part of Marketing, Marketing is about advertising, Selling deals directly with customers, and so on. This confusion can reduce the potential for success in getting your book out.

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It’s the Editing

Editing

All books need editing! An unedited book, or a poorly edited book, will create a negative impression on a target audience, unless that audience is very forgiving (e.g., family and friends).

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How to Promote Your Book

Promotion

Following are some ideas for how to promote and sell your book. As with marketing, many of these are not one-time actions; they require regular diligence. And like marketing, the goal is not necessarily short-term results, but keeping an eye on the longer term.

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