One of the first principles new authors are taught is to know your audience. Who are you writing for? To bring this point home, ask yourself why you read, whether it’s a blog post, an article in a newspaper or magazine, a novel, or a non-fiction book.
Following are some reasons why people read.
- to learn about something or be informed
- to be entertained
- to be comforted or inspired
- to find out about yourself
- to learn how to live your life differently or better
- to be aroused or to get excited
- to be persuaded
- to satisfy a requirement
- to identify with and maybe emulate successful people
- to pretend that you’re someone else for a while
- to keep up with what your peers are reading
The list could certainly go on. However, what’s important is that you know why your audience reads, and write to and for them.
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