Destination and focus are two measurements that you should pay attention to in your writing. Share This:

What’s the first thing you see when you look at a book on a shelf or in a thumbnail online? The color? A graphic? Or, most often, the title. It’s the hook, the grabber that makes you want to pick up the book or look inside or read more. Share This:

How does an editor, a publisher, or a reader decide that a book is worth reading? The answer determines what gets into print and what sells. Share This: