Book reviews can contribute credibility and raise awareness. But getting reviews can be challenging for new authors and self-publishers, especially those who have small networks. Share This:

Okay, so you’ve written a book (or are just getting started). You need to be asking yourself some serious questions about what would make your book sell. Here are some examples. Share This:

If you’re serious about self-publishing, you might want to think about getting your book reviewed. Share This:

So, you’ve written a book. It looks great to you. And now, you’d like to sell a lot of them. It sure would help if you got some rave reviews. But how? Here are some ideas. Share This:

The functions of Marketing and Selling are very different. If you ask a number of people to define each term separately, you may find that you get as many explanations as people you ask — maybe more. For example: Marketing is part of Selling, Selling is part of Marketing, Marketing is about advertising, Selling deals

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You’ve put a huge amount of work and love into your book, and you’re almost finished. But there are those pesky front-matter and back-matter things to write. Your author bio may be one of the items that you pay least attention to, but you’re overlooking a huge advertising opportunity. Share This:

Following are some ideas for how to promote and sell your book. As with marketing, many of these are not one-time actions; they require regular diligence. And like marketing, the goal is not necessarily short-term results, but keeping an eye on the longer term. Share This:

To begin, it’s useful to distinguish between Marketing and Selling Plans. Share This: