Why Have an Elevator Speech?

When you give an elevator speech, you’re briefly telling someone what you do or provide. If done right, you’ll spark someone’s interest by explaining the value to them of what you or your product is about, and to stimulate further action. It’s not, repeat NOT, a sales pitch. The term “elevator speech” derives from the

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Slang and Colloquialisms

I know only two words of American slang, ‘swell’ and ‘lousy’ I think ‘swell’ is lousy, but ‘lousy’ is swell. ~ J.B. Priestley What do you think “far out” might mean to someone trying to learn English? Would they relate it to distance? Could they ever understand that it meant “rad”? Oh, sorry. We meant

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So You Want to Write a Book

For millennia, communicating knowledge in written form has gone through huge changes in technology. First, there were pictures on cave walls (think Lascaux, Native American pictographs). When the alphabet was created, people carved their messages on stone tablets (think Ten Commandments or the Rosetta Stone), or pressed them into damp clay (eg, the Sumerians). Share

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