Anything you write that’s over a few hundred words needs to have structure. And that structure should be obvious to your audience. As they read, they can see what’s coming, and can anticipate reading further. Share This:

It’s important to remember that when your write, you’re usually trying to transmit a message. If you use language that readers may find difficult to understand, your message may not get through, leading to ineffective communication. Share This:

Whether you write fiction or non-fiction, your sentences need to be clear to a reader. One way to assure this is to employ the End-Weight Principle, a little-taught guide to better writing. Share This: